Consulted 100+ clients as Co-Founder of GenY Medium – a 3 Mn$+ Digital Marketing Agency
Yash Kumar
Independent Consultant - Growth Marketing | ex-Co-Founder, GenY Medium
Hi! As co-founder of GenY Medium, a full service digital marketing agency, I worked with multiple clients across Real Estate, Education, Consumer brands and Healthcare. I led the operations of the firm and grew it to 3Mn$+ revenue over a period of 7 years. Connect with me if you wish to discuss your Digital Growth requirements.
Key Client Portfolio
Case Studies
APARNA CONSTRUCTIONS
Increased digital contribution of sales to more than 30% from 5%
The project entailed launch of a new age website replacing multiple individual project landing pages along with implementation of Oracle marketing automation platform Eloqua.
- 6X increase in Website Visits
- Bounce rate reduced from 46% to 29%
- Time spent increased from 3 to 5 mins
Wakefit
174% Increase in Search volume via Programmatic
We managed the festive season branding campaigns of Wakefit in 2020 using DV 360 – Google’s programmatic platform. The View through conversion capabilities of the platform allowed us to exactly evaluate the performance of publishers thereby leading to 174% increase in search volume.
Aakash i-tutor
9X Revenue Growth with 16X reduction in costs
Aakash i-Tutor was the new digital product launched by Aakash back in 2014-15. Being digital delivery which is generally not the normal mode of study for Indian consumers back then, the CPA was quite high. Working with their internal team on streamlining a time-bound sales process, we were able to get a 9X growth in revenue and also achieved sustainable unit economics. With our SEO focus, the website started ranking 1 on all searches related to IIT-JEE online coaching.
Get In Touch
Ph: +91 88971 38383
yash.kumar@wisevaanar.com
